November, 2017
McCartney Multimedia Newsletter Volume 33
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Hello everyone and welcome to the latest installment of the McCartney Multimedia, Inc. Newsletter!

It's been a busy few months since our last communication, and now it's time again to take stock and tell you about all the projects and events we've been involved with.
(Pictured on the right is our latest show "Behind The Beatles" which premiered as a benefit at Beit T'Shuvah, October 21st.) Needless to say, it was a great success and the audience had an amazing time! Between live music by the band, the stories of Ruth and Angie and the in-depth video production, "Behind The Beatles" had a great and more importantly, SOLD OUT reception!
More on that later...


Let's get started.


Web Development

Your web presence is your digital storefront.
If yours is out of date or doesn't work on all devices - we can help!
Click the images on the right to visit the sites.


Weight Watchers of Philadelphia

McCartney's WordPress and Java Script experts worked with The Agency Ltd, MKS and our client WWPHL to consult, code and connect this deep and content-rich site designed by Rena Jones of The Agency, on the client's servers. This 18-month labour of love involved hooking up to legacy scripting, membership databases, offsite meeting location login systems and making this entire project mobile compatible.

HISTORY
From 2 meetings and 8 members over 53 years ago, this thriving franchise today has members attending over 550 meetings in over 130 locations throughout 11 counties - 8 in PA and 3 in NJ. Co-Founder Marilyn Birnhak continues to be a very active president.
• Mrs. Birnhak holds the distinction of being the owner of the longest running and continuously owned and operated franchise of Weight Watchers International.
• Marilyn is the only person within Weight Watchers International who worked directly with and learned directly from Jean Nidetch, founder of the company.
• Marilyn has worked with Weight Watchers longer than any person in the world.


Kelly Walker Law

We developed a new cross-platform compatible site with a content management system so that the client can make updates in-office, for our attorneys Kelly & Walker of Denver, CO.

Kelly & Walker has clients, not files. They provide first tier legal analysis and strategy. Their lawyers have handled cases in state and federal courts in 33 states, the District of Columbia, and the U.S. Virgin Islands. They have taken trials to verdict in multiple jurisdictions. Their team comes from some of the largest law firms in the country, where they've handled complex litigation as national counsel, regional counsel and multi-district or lead class counsel. They continue to serve in those capacities for current Fortune 500 clients, in an environment that provides personal client service throughout the entire firm.


Huntington Harbour Marina

We designed and built a temporary site for the newly acquired Huntington Harbour Marina, which is undergoing a multi-million dollar renovation.
HISTORY
C
onstruction began in 1963 at a cost of $200 million. The harbours and peninsulas are located on the former site of the historic Sunset Bay Estuary wetlands. Huntington Harbour is bracketed to the south by the 1,200-acre Bolsa Chica Ecological Reserve, and to the north by the 5,256-acre Naval Weapons Station, Seal Beach.
TODAY
Huntington Harbour Marina features 171 slips up to 75' in length. There's also a dock for up to a 65' vessel, and being just 12 miles from Disneyland, 8 miles from Knott's Berry Farm and just a short hop from some iconic southern California beaches and towns, featuring dining for all tastes and budgets, shopping, movie theaters and other exciting entertainment attractions, HH Marina is the ideal site to spend time on your boat!

















Video Production

DYK? Adults in the USA spend an average of 5.5 hours a DAY watching online video content? If your brand isn't using video marketing yet, we can help! Over the recent months we've been producing more and more video content for our clients and for ourselves. Enjoy!

Social Conversations = Conversion
A custom video to explain the need for companies to engage in Social Conversations with their prospective customers, fans and followers. Find out more below in our segment about McCartney Messenger.



Comprindeo

A new technological approach to making videos searchable by audio. The software makes jumping to a topic as well as editing in post production possible for the first time. Think Google for visuals.
The video revolution started in 1976 with the release of the first home VCR. The controls were simple Play, Stop, Fast Forward, Rewind. Since then, we've lived with these stone age types of controls to find what we want. Well no more! With Comprindeo, find the exact spot you want in any video in an instant. No more scrolling, no more time wasted.

Comprindeo.com



Broken Cork Solution

A product introduction video with a very simple goal: What's the gadget, and how do you use it. Straightforward, fun and engaging. Also in Spanish!

"Save The Wine! I hate when chunks of cork break off in a perfectly good (and expensive) bottle of wine. Who wants to drink that! I tried this product and I love it. So simple to use. And I open every bottle with it too - no need for a corkscrew." Bob L.

BrokenCorkSolution.com




















McCartney Messenger

1.2 Billion Users Daily
Messaging apps have surpassed social networks. There are over 1.2 billion (yes, billion) users on Facebook Messenger. Business Insider reported "users around the world are logging in to messenger apps to not only chat with friends but also connect with brands."

Off-The-Chart Open Rates
Whilst email open rates hover around 20%, messenger read rates are over 80%, and users are reading messages within an average of 2 minutes. That means it would take an email list of 20K to get the same result - in terms of open rates - as a messenger subscriber list of 5K. Click through rates are 70% for Facebook Messenger!

Big ROI
Our motto is "ROI Or Die," and McCartney Messenger's SaaS system delivers the goods. With frictionless opt-ins, social virality, and off-the-chart engagement levels, our time-tested and proven strategies, combined with our platform, are almost guaranteed to move the needle on customer acquisition, and rocket engagement for your brand or business.

Of course, as with everything in life, there are no guarantees, but it's a little like a raffle inasmuch as you have to be present to win.

Visit McCartney Messenger today!

Events & Music



Nick Marechal

If you're active on social media, you may have heard about upcoming artist Nick Marechal by now. Nick's music is in the style of the American Songbook category of Rock, Blues and Jazz.

During our latest session visits with Nick both at Capitol Records and East West Studios in Hollywood, we've been broadcasting live on Facebook to thousands of you new fans if this talented chap. The broadcasts featured Nick (Vocals & Guitars) and his band: Quinn Johnson (Piano), John Ferraro (Drums), Andrew Ford (Bass), Greg Mathieson (Hammond B3), produced by Niko Bolas and David Martinez.

We also showed how "the sausage get's made", behind the scenes of live music recording and even a "Horn & Brass Section." You can't get closer to great music than that!

We're in the process of producing Nick Narechal's fist music video "Charming Distraction", so stay tuned for that!
For now, you can watch and listen to Nick Marechal's "Americana Collection" here...



Need help with marketing your musical career?
Contact us today, or download the pdf, because everyone needs a little help from their friends.




HERE'S A STORY
A Documentary Series About Remarkable Women - hosted by Angie & Ruth McCartney

Series Overview

This project looks into inspiring stories and achievements of women from all walks of life, (both famous and unknown), spanning all age groups, and examines what took so long to get from the swinging 60s - which started with Ozzie & Harriet and ended with Sonny & Cher, and took us from Doris Day to Janis Joplin to the Women's marches of today, with their pink pussycat hats, their raised voices and their aspirations for equal pay and an equal say.

Fame is not a pre-requisite. A good story is.

Please click on the images to view our trailer.
Directed by Martin Nethercutt




Behind The Beatles


On October 21st, our brand new show "Behind The Beatles", saw its' premiere as a benefit concert at Beit T'Shuvah in front of a sold-out crowd. The evening's entertainment was comprised of live music by Glenn Goss and the band, memories of Ruth and Angie from the days being around The Beatles, and a multimedia video show with never before seen interviews, conducted by Ruth, of eye witness accounts to Beatles history such as: Cynthia Lennon, Apple's "Mr. Fixit" Alistair Taylor, Billy Preston, Beatles' Chauffeur Alf Bicknell and Billy Hatton of The Fourmost.

Our special thanks and love go out to: Rabbi Borovitz, Cheryl Wolf, Glenn Goss, Laura Bagish, Carlos Calvo, Michael Caruso, Corwin Castellaw, Luca Gache, Alex Giaime, Jason Goldberg and Jonathan Pontiff for being such great hosts and musicians!

Our next stops with "Behind The Beatles" will be Williamson Theater Staten Island on December 2nd, 2017. Then on December 6th, we are presenting a FREE event at Rock & Brews in El Segundo, CA with Angie and Ruth, featuring Mrs. McCartney's Wines' White Album Sangria with Maharishi Peach! If you are in the area, come and see us! For more on the show please click here...



Mrs. McCartney's Teas


The Holidays are FAST approaching - have you thought about your stocking stuffer / co-worker / corporate gifts yet?

What better gift to give your clients & friends than this healthy beverage, which also benefits The Linda McCartney breast cancer research centre? Put your brand alongside Mrs. McCartney!
We offer a wide variety of flavours starting at just $13 per single-flavour pouch.

Click here for individual orders. Click here for custom white-labeled corporate bulk orders. Bottoms up!


Mrs. McCartney's Wines


We are VERY pleased to announce that Mrs. McCartney's Wines' Maharishi Peach is now available in the signature "White Album Sangria" exclusively at Rock and Brews flagship location in El Segundo, CA. We are hosting a FREE ADMISSION "Behind The Beatles" event with Angie & Ruth telling the old war stories, glasses of sangria and their incredible selection of boozy and alcohol-free beers being raised and a charity book signing and tea booth which will in part benefit the Linda McCartney Breast Cancer research fund to find a worldwide cure.

RSVP to this FREE event on Facebook by clicking here.

For more information on all of our Fab Five flavours please visit MrsMcCartneysWines.com



Get in touch with us if you need help with your digital presence, marketing or socials

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